This project involved the design and development of a fully-functional e-commerce and online booking website for a contemporary hair and beauty salon. The primary goal was to create a sophisticated digital platform that reflects the salon's brand identity, drives product sales, and streamlines the appointment scheduling process. The solution empowers the business to manage its online presence, sales, and bookings from a single, user-friendly dashboard.
The Challenge
The client needed a professional website to expand their business beyond their physical location. Their key requirements were:
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An elegant and visually appealing design that works flawlessly on all devices (desktop, tablet, and mobile).
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A robust e-commerce system to sell a curated range of professional hair care and beauty products.
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An integrated booking system that allows clients to book services, choose a specific stylist, and select a date and time, reducing administrative workload.
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A clear showcase of their services, pricing, and stylist portfolios to attract and inform new clients.
My Solution & Key Features
I developed a custom solution using WordPress and WooCommerce, creating a seamless experience for both the customers and the salon's staff. The website is not just a brochure but a powerful business tool.
Key features include:
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Integrated E-commerce with WooCommerce:
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Developed a full-featured online store allowing customers to purchase products, gift cards, and beauty supplies.
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Set up secure payment gateway integration (e.g., Stripe, PayPal, Paystack) for smooth and safe transactions.
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Implemented features for inventory management, sales reporting, and coupon creation.
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Advanced Appointment Booking System:
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Integrated a sophisticated booking plugin that works with WooCommerce, allowing clients to book and pay for services online.
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Functionality for clients to select specific services, choose their preferred stylist, and view available time slots in real-time.
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Automated email confirmations and reminders for clients to reduce no-shows.
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Responsive & Modern Design:
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Crafted a fully responsive design that provides an optimal viewing experience across all devices. The mobile-first approach ensures that clients booking on-the-go have a perfect experience.
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Created a clean, modern UI/UX that aligns with the salon's chic and professional brand.
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Service & Stylist Showcase:
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Designed beautiful, detailed pages for each service (e.g., Haircuts, Coloring, Manicures) with clear descriptions and pricing.
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Created individual portfolio pages for each stylist, showcasing their work, specialities, and biography to help clients choose the best fit for them.
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Performance & SEO Optimized:
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The website is optimized for speed and performance to ensure a fast loading time and a great user experience.
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Implemented on-page SEO best practices (using tools like Yoast SEO) to improve visibility on search engines like Google and attract more local clients.
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Technology Stack
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CMS: WordPress
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E-commerce Platform: WooCommerce
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Core Languages: PHP, HTML5, CSS3, JavaScript